PRESS RELEASE
Chrysler Group LLC Introduces New “Coming Home” Corporate Campaign
* New advertising campaign features Chrysler, Dodge, Jeep® and Ram vehicles throughout the years
* Aimed to inform consumers, suppliers and partners that Chrysler Group LLC is now a different company with a new alliance partner and a healthy product plan
Auburn Hills, Mich., Jan 1, 2010 – Chrysler Group LLC introduced today a new corporate advertising campaign designed to reach out to consumers as well as the company’s many suppliers and partners.
The new corporate campaign, “Coming Home,” was created in response to requests from Chrysler Group dealers and research conducted which found that consumers do not realize that Chrysler Group has emerged from bankruptcy and is now a different company with a new alliance partner and a healthy product plan.
“This ad tells a story of Chrysler products bringing home loved ones throughout the years and our commitment to continuing to bring them home. It was important to tell this story during the holiday season because it is a time when families come together,” said Olivier Francois, Head of Marketing, Chrysler Group LLC. “We want current and future customers, suppliers and partners to know that we are here and we are committed to earning their trust and restoring our reputation.”
The ad features a driver bringing home a leather travel bag throughout the years in various Chrysler, Dodge and Jeep® vehicles. The travel bag symbolizes the continuation of life with all Chrysler Group brands and is the string that ties the entire story together. While various Chrysler, Dodge and Jeep vehicles are featured throughout, the ad begins with a 1930’s Chrysler Airflow and ends with a 2010 Chrysler 300 sedan.
The 60-second ad was created and produced by the Chrysler brand’s advertising agency of record, Fallon, and is scheduled to air beginning January 1 – 4, 2010 during the following bowl games as well as the Chrysler, Dodge, Jeep and Ram brand web sites:
* Jan 1 – Rose Bowl, ABC
* Jan 1 – Outback Bowl, ESPN
* Jan 1 – Sugar Bowl, FOX
* Jan 2 – Liberty Bowl, ESPN
* Jan 2 – Liberty Bowl (Repeat), ESPN2
* Jan 4 – Fiesta Bowl, FOX
Chrysler’s New Ad Campaign
Ok, We admit that it isn’t a Dodge but it is still cool!
The Baddest Backcountry Shred Machine: The Subaru-Based TRAX STI
The Subaru-based TRAX STI Ken Block’s suped-up Subaru started as a basic rally car. Vermont SportsCar pushed it to 400 horsepower with a turbocharged engine and replaced the tires with cat tracks to enable rally power in alpine conditions.
Sure, you could take the lift up with the rest of the gapers and ride the designated, groomed slopes back down to the ski lodge, but then you would be lame. Rally car racer and DC Shoes co-founder Ken Block prefers something a bit less conventional, like his Subaru-based TRAX STI, the world’s fastest cat track operation automobile.
Based on a race-ready Sube WRX STI, the car was tweaked by Vermont SportsCar to pack 400 horsepower, competition dampers, a turbocharged, intercooled STI engine and, of course, cat tracks where the tires used to be. Although not shown in the video below, the backcountry badass also can pull a custom fiberglass four-person sleigh that can hold four snow boarders and their gear.
The goal? Delivering boarders to backcountry locales traditional ski lifts–much less traditional automobiles–could never reach. That’s not to mention the fun you can have simply racing around in the snow with rally car speed and handling. But don’t take our word for it, check out Block’s test run in the video below. “0-60” magazine also has more pics and an interview with Block about his high-powered, high-country toy.
Source [AutoBlog]
Don’t worry, it will buff right out!
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And so, so accident-prone. To celebrate the end of 2009, Jalopnik has composed a list of the 30 most expensive car crashes of 2009 complete with pictures.
However, if you really love cars and have a weak stomach, we’d advise you to think twice about taking a look at these pics. Luckily Waldorf Dodge isn’t a Super Car Dealer. But we would like to be even for just a day.
Source [Automotive.com]
NHTSA launches distracted driving website.
Distracted driving in the nation as well as the Waldorf Dodge area is becoming a very real concern in the age of texting, cell phones, touch screen navigation and fast food. So what is a government to do to stop the madness? New laws? More police enforcement? Maybe at some point, but for now the National Highway Traffic Safety Administration has created a new website called distraction.gov. The site provides facts and figures that shows how distracted driving affects your ability to drive safely while also working as a news feed for new distracted driving legislation.
You may have heard that driving while texting makes you 23 times more likely to get into an accident, but the NHTSA site gives more alarming stats. For example, the site claims that driving while talking on the phone makes you as much of a hazard as someone driving while over the legal drinking limit. The site also claims that 6,000 people died in distracted driving accidents in 2008 and that drivers using hand held devices in the car are four times as likely to seriously injure themselves in an accident. Even more disturbing is the fact that the NHTSA found distracted driving fatalities went from 8% in 2004 to 11% in 2008.
Head over to distraction.gov for more interesting info, but try not to pull up the site on your mobile while you’re on the road. And try not to get distracted by Ray LaHood’s eyebrows when you click.
[Source: Distraction.gov | AutoBlog | Photo: Peter Macdiarmid/Getty Images]
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HEMI Orange Challenger and Super Track Pak Now Available
HEMI Orange Challenger and Super Track Pak Now Available
You’ve clamored for it, so we acted. Here’s another color update for all you Challenger fans: Classic HEMI Orange paint is now available again for order on the R/T and SRT8 Challengers — and for R/T Classic Models, an added option of white dual wide side stripes.
But Challenger isn’t just about bringing back our best classic colors, it’s also about performance. So we’ve also brought back the Super Track Pak from the 1970s, adding in performance steering and brakes, three-season Goodyear F1 Tires, load-leveling shocks, and full-off ESP — on the five-speed automatic as well as the six-speed manual transmission. The end result, for anyone not familiar with the Super Track Pak: Your Challenger will now get around the track even quicker. Who can argue with that?
Before You Hit the Road, Check This Closure List
Before You Hit the Road, Check This Closure List
‘Tis the season — for hitting the highway. Many families will be packing their Dodge Journeys and Caravans over the next few days and taking the kids to visit relatives out of state. And as all parents know, traveling with kids (or without) means plenty of pit stops for snacks, bathroom breaks, or merely stretching legs. But this year adds a new wrinkle: Recent budget cuts have actually forced many states to start shuttering some of their rest stops to make ends meet; particularly hard hit are Arizona, Virginia, Louisiana and California. There is some good news, though — with a little advance planning (and this clickable list of rest stop closures by state [scroll down]), you can make sure you don’t get stranded driving another 65 miles to the next rest area when your kids have to go.
Waldorf Dodge Blog 