“Based on our launch cadence, we wanted to attack the meat of the market,” said Jiyan Cadiz, Chrysler spokesman “(The SRT8 models) traditionally have been the most expensive (in the lineup).”

Chrysler sold 1,850 300C SRT8 vehicles and 688 Dodge Charger SRT8 vehicles in 2010.

The 2010 Chrysler 300C SRT8 started at $45,615, including a $750 destination charge. For the 2011 model year, the top-of-the-line 300 model will be the 300C AWD, which starts at $41,145, including an $825 destination charge.

Chrysler made the 2011 300 series pricing announcement on Thursday, noting that the lineup will feature just four models: the Chrysler 300, 300 Limited, 300C and 300C AWD. Also deleted for 2011 is the Chrysler 300 S, a midrange model. The base 2011 Chrysler 300 starts at $27,995, including destination. The base 2010 Chrysler 300 started at $28,010.

The 470-horsepower 2011 Dodge Challenger SRT8 392 is now the only SRT8 model offered by the automaker. It starts at $45,080, including shipping and a gas-guzzler tax.

The SRT acronym stands for Street and Racing Technology.

[SOURCE: insideline.com]